Grenadier x Jason Perry
I TELL STORIES ABOUT PEOPLE, PLACES, AND PURPOSE.
GRENADIER TAKES ME THERE.
THE VISION
I’m not proposing a one-off campaign. I’m proposing a ongoing visual partnership built around real use.
The Grenadier already fits naturally into my world: road trips, remote locations, editorial shoots, events, and the evolving storytelling universe of No Roads To Here. The opportunity is to build an ongoing library of imagery that shows the vehicle where it genuinely belongs.
Already Part of the Story
The strongest partnerships grow out of real use.
Over the past several months I’ve been photographing the Grenadier across California. From desert ghost towns and remote airfields to mountain passes and urban architecture, the vehicle already fits naturally into the environments where I work.
More Than Just Photography
I tell stories about people and purpose.
From luxury steakhouses and world-class cookware to evacuation vehicles and medical supplies delivered to frontline medics in Ukraine, I find the “why” and build a story around it, exploring the relationship between people and the things they rely on, believe in, and fight for.
My work has been featured at the Victoria and Albert Museum in London and the Museum of Science and Industry in Chicago, as well as numerous publications in print and online.
I’ve collaborated with brands including Samsung, Microsoft, Intel, Red Bull, Audi, Rapha, Specialized, Hestan Culinary, Chronicle Books, and The Four Seasons Hualalai.
Over the past several years I’ve traveled to Ukraine 17 times delivering medical supplies and evacuation vehicles to frontline medics, documenting the work of my team along the way.
I’m currently supported by AETHER Apparel, Triple Aught Design, Toor Knives, Hestan Culinary, Formex Watches, Antigravity Batteries, Peak Design, and True Classic.
What a Partnership Could Looks Like
Content Library Development
Build a versatile bank of stills and short-form video for brand, social, web, editorial, and event use… imagery that feels elevated, authentic, and built to last beyond a single campaign.
Story-Driven Field Content
Create cinematic, human-centered content that places the Grenadier in beautiful, lesser-known places alongside compelling people and real experiences.
Events and Activations
Support launches, gatherings, and brand moments with content capture, curated vehicle presence, and storytelling that helps the Grenadier show up in the right way with the right audience.
Ongoing Creative Partnership
Work as a creative collaborator over time… developing ideas, identifying opportunities, and building a consistent stream of content that keeps the vehicle relevant, desirable, and in motion.
Let’s Do This
There is no shortage of content showing what the Grenadier can do. What feels more interesting, and more valuable, is showing the kind of life it can unlock.
If that feels aligned, I’d love to talk about what we could build together.