Grenadier x Jason Perry
I TELL STOREIS ABOUT PEOPLE, PLACES, AND PURPOSE.
GRENADIER TAKES ME THERE.
THE VISION
I’m not proposing a one-off campaign. I’m proposing a longer-term visual partnership built around real use.
The Grenadier already fits naturally into my world: road trips, remote locations, editorial shoots, events, and the evolving storytelling universe of No Roads To Here. The opportunity is to build an ongoing library of imagery that shows the vehicle where it genuinely belongs.
Already Part of the Story
The strongest partnerships grow out of real use.
Over the past several months I’ve been photographing the Grenadier across California. From desert ghost towns and remote airfields to mountain passes and urban architecture, the vehicle already fits naturally into the environments where I work.
More Than Just a Photographer
I tell stories about people and purpose.
From luxury steakhouses and world-class cookware to evacuation vehicles and medical supplies delivered to frontline medics in Ukraine, I find the “why” and build a story around it—exploring the relationship between people and the things they rely on, believe in, and fight for.
My work has been featured at the Victoria and Albert Museum in London and the Museum of Science and Industry in Chicago, as well as numerous publications in print and online.
I’ve collaborated with brands including Samsung, Microsoft, Intel, Red Bull, Audi, Rapha, Specialized, Hestan Culinary, Chronicle Books, and The Four Seasons Hualalai.
Over the past several years I’ve traveled to Ukraine 17 times delivering medical supplies and evacuation vehicles to frontline medics, documenting the work of my team along the way.
I’m currently supported by AETHER Apparel, Triple Aught Design, Toor Knives, Hestan Culinary, Formex Watches, Antigravity Batteries, Peak Design, and True Classic.
